Unequal but essential: How subsistence consumer–entrepreneurs negotiate unprecedented shock with extraordinary resilience during COVID‐19

We use qualitative interviews to study subsistence consumers confronting the global, pervasive and extended challenges of COVID‐19, encompassing literally all realms of daily life. For subsistence consumers whose circumstances are filled with day‐to‐day uncertainty and a small margin of error to begin with, the pandemic has led to manifold uncertainties and a disappearing margin of error, with potentially lethal consequences. Their constraints to thinking and lack of self‐confidence arising from both low income and low literacy are magnified in the face of the complex, invisible pandemic and the fear and panic it has caused. Characteristic relational strengths are weakened with social distancing and fear of infection. Yet, subsistence consumers display humanity in catastrophe, and confront the uncontrollable by reiterating a higher power. Consumption is reduced to the very bare essentials and income generation involves staying the course versus finding any viable alternative. We derive implications for consumer affairs.     

Observing viewers’ self-reported and neurophysiological responses to message appeal in social media advertisements

PurposeMarketing research mainly uses self-reported method to record respondents' perceptions of creativity, and while self-reported method has its own merits, there exists some critique, particularly in terms of its ability to adequately capture the influence of message appeal on creativity. This paper studies how viewers’ responses to message appeals in social media advertisement compare in terms of self-reported responses versus responses taken through a neurophysiological method of Electroencephalograph (EEG).MethodologyTwo social media advertisements are displayed through a laboratory experiment to 17 subjects observing the subjects' neurophysiological reactions as well as their self-reported responses with regard to the commercials’ emotional, informational, and brand-related content.FindingsResults show that neurophysiological method offers unique details about emotional appeal, which the self-reported method fails to reflect. Furthermore, the neurophysiological measure identifies differences across the two target commercials in the emotional content part, which again are not identified through the self-reported method.OriginalityThis paper advances advertising research in social media literature by comparing content evaluation within advertisement through neurophysiological and self-reported measure. These findings have implications for marketers to use and measure message appeals in advertisement on social media to influence consumer response.     

我国粮食产后损失情况概述

本文系统分析了粮食产后各环节损失的原因及损失量,针对相关粮食损失原因及状况,提出了减少粮食产后损失的措施及建议,以期为我国实现节粮减损提供支持。     

Are betting returns a useful measure of accuracy in (sports) forecasting?

In an economic context, forecasting models are judged in terms not only of accuracy, but also of profitability. The present paper analyses the counterintuitive relationship between accuracy and profitability in probabilistic (sports) forecasts in relation to betting markets. By making use of theoretical considerations, a simulation model, and real-world datasets from three different sports, we demonstrate the possibility of systematically or randomly generating positive betting returns in the absence of a superior model accuracy. The results have methodological implications for sports forecasting and other domains related to betting markets. Betting returns should not be treated as a valid measure of model accuracy, even though they can be regarded as an adequate measure of profitability. Hence, an improved predictive performance might be achieved by carefully considering the roles of both accuracy and profitability when designing models, or, more specifically, when assessing the in-sample fit of data and evaluating out-of-sample forecasting performances.     

人民币跨境流动自由度的测算——基于资本项目名义开放指数的借鉴

长期以来,人们只看重货币国际化结果,以占全球贸易计价结算比重、外汇交易比重、国际债券比重、外汇储备比重等相关指标衡量一国货币的国际化程度,而忽视货币跨境流动放松过程,即一国货币的跨境流动自由化程度。货币国际化是一个过程又是一种结果,包含进程和结果两个层面,在货币国际化进程中,过早过快放松本币流出入会引发经济金融风险,某些情形下进程比结果更值得关注。构建人民币跨境自由度指数涉及强度赋值、项目设置和权重确定三方面内容。在梳理2019年第2季度前我国货币政策基础上,对2008年至2019年经常项目下的人民币跨境流动自由度、证券投资项目下的人民币跨境流动自由度以及资本项目下的人民币跨境流动自由度进行评估,并以美国近5年各项目下的资金流动平均占比为权重,构建了人民币跨境流动自由化指数,考察2008—2019年人民币跨境流动自由化程度,结果显示人民币国际化进展较快,跨境流动已得到很大程度放松,而且人民币流入自由程度显著高于流出自由度。我国人民币国际化进程应持续遵循先经常项目后资本项目、先流入后流出、先机构后个人、先大额后小额、先风险小项目后风险大项目的次序,提高人民币跨境流动的稳定性,降低无序流动的投机风险;严格管控证券投资、其他投资、衍生品项目下人民币跨境流动,并依据我国利率市场化程度、金融市场发达程度及审慎监管能力进行调整;大力提升经常项目的人民币结算比重,发展人民币离岸市场,提高非居民间的人民币使用频率和使用规模;充分评估各项目下人民币跨境流动和本外币兑换自由度,提高两者的协同匹配程度,降低因两者不匹配而产生的负面影响。     

农村劳动力流动对脱贫的影响文献综述

关于农村劳动力流动与贫困之间的关系一直是社会各界广泛关注的焦点。本研究通过对相关文献的梳理，针对劳动力外出务工的减贫效应，从贫困缓解论、贫困加剧论以及不确定论三方面进行概述，重点分析劳动力流动对我国农村贫困的影响及机制。结果表明，农村劳动力外出务工通过提高农户非农收入和改善整个社会的资源配置效率在收入维度上对农村贫困具有一定减缓作用，但同时，受农村劳动力过量流失的影响，外出务工在农户生活照料及社会保障等多维贫困上并未表现出显著作用，甚至存在一定负面影响。因此，应把握好劳动力外出之度，促进劳动力就近就业，同时加强对农村留守人员的社会保障，以实现多维脱贫、乡村繁荣。     

规范行政事业单位国有资产管理工作

行政事业是国家部门,其国有资产在社会发展中具有重要的作用,特别是能够为社会提供能够提高生活保障的公共服务。因此,行政事业单位的国有资产具有公共性和公益性等特点。鉴于这些因素,行政事业单位的国有资产必须创新管理工作方法。     

电商扶贫背景下贫困主体获得感影响因素研究

本文基于电商扶贫案例,通过数理模型阐述影响贫困主体获得感的因素及其作用机理。本研究认为,电商扶贫不仅要对接或搭建电商平台,还需要重视产品、政策和服务的共同作用。电子商务为贫困地区打开了通向外部市场的信息渠道,贫困地区在外部需求的促进下实现了快速发展和产业集聚,是技术、商业模式和政策交替升级的结果。因此,电商扶贫政策要基于市场,服务体系建设应重视服务型产品的引入,电商平台需符合本地农业产业特征。     

企业财务管理中的业财融合问题分析

近年来,随着我国各领域的快速发展,企业的数量持续增多,各企业扩大了发展规模,承受着巨大的竞争压力。通过业财融合问题的分析,发现企业财务管理对企业的经济发展有直接的影响性。对此,需要提高重视度,优化管理理念,创新管理模式,及时地发现业财融合所存在的问题,采取科学合理的措施进行有效解决,确保企业财务管理工作的稳定发展。     

乡镇政府财务管理的常见问题及完善策略

乡镇政府是我国的基层单位,其开展的工作与我国广大群众的生活息息相关,与人民的利益也是紧密相连的。因此,乡镇政府财务管理工作极其重要,甚至影响着集体的进步与发展。但现实生活中,乡镇政府财务管理存在着很多问题,这些都需要引起我们的重视。论文详细列举乡镇政府财务管理存在的问题,并且就这些问题提出一些相应的、科学的解决方法与措施。